“If it’s not in the script, it’s not on the screen”
This old Hollywood axiom is doubly true in training:
What’s seen and heard must of course originate in the mind of the instructional designer.
Equally important are the strategies for knowledge transfer that engage the learner and build the neural pathways that lay the foundation for improved job performance.
What sets me apart is my wizardry around that second bullet point: evidence-based instructional design focused on how a learner’s brain works.
This means that when I design your learning support, there is no superfluous cognitive load or distractions; and instead, an engaging experience that speaks to what a learner cares about, and engages the learner in the effortful recall that leads to improved job performance.
And about that first bullet point: that “seen and heard” part: I literally wrote the book on scriptwriting for training and informational media: Scriptwriting for High-Impact-Videos (Imaginative Approaches to Delivering Factual Information), which became the text book for degree-program classes I taught at Cal State Northridge.
Sales manager’s guide to support sales training at an auto dealership
Participant’s study guide for new hires to a high-tech company
Script for medical device new product introduction to the sales force
Patient information video on Mammography
Storyboard for training on food allergies, for restaurant workers
Blended learning on how to make presentations in the corporate environment